Review: PRAGUE, OCTOBER 11TH 2012

Basis data: Mobile National Day Prague


"Strategic Decisions in Development of Mobile Apps & Mobile Sites"

Target groups:

IT decision makers from
mobile, media, developer, commerce, retail
(ca. 50 attendees)

Date and time: 

October 11th 2012 
from 11.30 to 17.00

Review Programme 2012


Topic / Speaker

11.30 - 12.00

Welcome Speech

Host: Inga Kozuruba, Consultant 11 Prozent Communication and Co-Editor of the 

12.00 - 12.30

Mobile Market Situation and Demands

  • What kind of devices, operating systems and browsers are the most popular?
  • What should be focussed regarding the mobile strategy targeting consumers?
  • What is important for mobile business solutions?

research2guidance, Ralf Jahns, Managing Director

12.30 - 13.00

HTML5 in mobile solutions and access to the full web from a mobile device

  • Providing the same experience on any device
  • Mobile web requirements
  • Focus on user experience 

Opera, Maciej Kocemba,Project Manager, Mobile Products

13.00 - 13.30

Networking Break I

13.30 - 14.00

HTML5 for developers


During the session attendees will discover how to use existing web development skills to build native mobile apps using PhoneGap framework for all major mobile platforms.

A PhoneGap framework will be covered with an overview of low level APIs that go far beyond todays browsers sandboxes.

In addition, a step-by-step tour will be introduced for both Android and iOS platforms so that anyone will know how to start using the framework afterwards.

To wrap the session up, development best practices will be covered including different debugging techniques and packaging for multiple platforms.


Adobe, Piotr Walczyszyn, Developer Evangelist

14.00 - 14.30

How does communication works on Tablets?


With its adidas outdoor magazine, the content production company Stopp shows how the communication works on tablets and what is important in the cooperation of a (print) agency and the web expert.

Content, looks and technological perfection come with feedback and interaction functions for the reader.

Learn all about what is important for publishing on tablet devices and which business models fit best.

Stopp, Norbert Täubl,Partner & Technical Director

14.30 - 15.00

It´s the user experience, stupid!

Even though the mobile web user experience is very much depending on the right technology choice, technology itself will not make your mobile web content fly. The challenge is a communication strategy that accounts to multichannel and multi-device user-behavior where mobile accessibility and usability become mere hygiene factors. The underlying imperative: make intelligent use of the data layer the user is willing to share with you! This talk goes beyond technological micro-issues but illustrates the challenges of digital consumer-focused communication where mobile is just one usage scenario that will have to be integrated and will not be able to stand alone.

Mediabrands Audience Platform, Roland Fiege

15.00 - 15.30

Networking Break II

15.30 - 16.00

Strategy of Mobile Application Development

  • What have mobile developers learned already?
  • What are the trends in mobile development?
  • How does this effect the mobile strategy of a company?

Actiwerks Ltd., Pavel Lahoda

16.00 - 17.00

Wrap-Up and Goodbye


Sponsors 2012


Partners 2012