at London, November 22nd 2011


Rethinking the European m-commerce opportunity

There is no such thing as the fixed and mobile internet, instead mobile devices have given us THE PERSONAL INTERNET and with it come a vast array of commercial opportunities for every sector of commerce. The event aims to look at what the personal internet really is and how to exploit it by learning from key players in mobile, media, content, commerce, retail and social media from across Europe.




9.30 – 10.00

OPENING KEYNOTE Why mobile is the personal internet – and what can we do with it?

The internet has become personal thanks to the proliferation of mobile devices and their integration with each other and more conventional ‘fixed’ internet access. As a result the personal internet offers a vast ecosystem of service providers and a huge opportunity to create revenue within this value chain – any much of it can be replicated from country to country or run cross border. So what does it look like and where are the opportunities?


10.00 – 11.00

The personal internet opportunities in ENTERTAINMENT

How the interconnected world through mobile devices has reshaped how consumers buy and interact with TV, Media, Games, Movies and other entertainment content on all devices and in all walks of life
The session looks at:

• TV interaction services
• The rise of gaming on mobile
• The role of gaming in mobile marketing
• How mobile marks a turning point in monetizing digital print media
• How movies use mobile
• The money-making potential of other forms of entertainment content on these devices
• The latest technology and devices and what they can deliver


11.00 – 11.30



11.30 – 12.30

The personal internet opportunities in SOCIAL MEDIA

Social media is predominantly a mobile pastime and really puts the ‘personal’ into the personal internet. But what does this offer business and those in the mobile value chain in terms of commercial opportunities?
The session will look at:
• Why mobile social media is different to online
• The money making potential of social media for brands and media companies
• The difference between consumer social media and the new crop of enterprise social media
• Google + and what it means for Facebook, Twitter et al
• Mobile social gaming
• Media on social networks
• Case studies from around Europe as to how social media on mobile is delivering consumers, interaction and sales
• Latest technologies

Mario Leo, General Manager, Result Consulting

12.30 – 13.30

Apps and m-web and their impact on the personal internet

The technology that makes mobile services work on any device – the apps, the m-websites and hybrid web-enabled apps – are key to making the personal internet work. We take a look at the latest developments and challenges therein:

• The latest in app design and user interface
• iOS, Droid and beyond – how important are the apps stores?
• Getting your app ‘on store’
• Do stores take too big a cut?
• M-web developments – will HTML5 really kill the app?
• Developing and apps and m-web strategy
• Building apps on a budget

Jörg Ruwe, Managing Director, Sevenval GmbH
Sascha Langfus, Managing Director, Sevenval GmbH

13.30 – 14.30

Brown bag lunch with networking and some sold quick five minute presentations from small players


14.30 – 15.30

The personal internet opportunities in PAYMENTS

How mobile payments, NFC and online payments are reshaping how we use money, pay for things and what that means for operators, banks, service providers and retailers
This session will cover:

• What is mobile payments
• On bill payments and where best to use them
• New m-payment tools
• Mobile wallets
• NFC’s role
• Security issues


15.30 – 16.00



16.00 – 17.00

The personal internet opportunities in RETAIL & COMMERCE
How mobile is reshaping the way we shop online, in shops, in malls and from each other

This session will cover:
• M-commerce – buying on mobile
• M-retail – buying from shops on mobile
• What retailers want from mobile
• What consumers want from mobile retail and commerce
• Loyalty
• Coupons and Vouchers
• Payments – from a retailers perspective


17.00 – 17.30

Wrap up and Q&A

A chance to ask the experts about specifics from the day and to get your particular questions answered.



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