Time

Topic

Moderator: Paul Skeldon, Freelance Journalist

9.00 - 9.30

OPENING KEYNOTE What is the personal internet

The internet has become personal thanks to the proliferation of mobile devices and their integration with each other and more conventional ‘fixed’ internet access. As a result the personal internet offers a vast ecosystem of service providers and a huge opportunity to create revenue within this value chain – any much of it can be replicated from country to country or run cross border. So what does it look like and where are the opportunities?

Colm Healy
Vice President and General Manager, Xiam Technologies Qualcomm Internet Services

9.30 - 10.00

ANALYST KEYNOTE The European mobile market: trends and forecasts – where the opportunities lie

An overview of what is happening across Europe as businesses start to adapt to the world of the personal internet.

Jeremy Copp, VP Mobile Europe, ComScore

10.00 – 10.30

OPERATOR KEYNOTE How the carrier of yesterday is becoming the aggregator of experiences for tomorrow
How mobile advertising and changes at the core of the business are reshaping Europe’s MNOs
Shaun Gregory, Director of Advertising,  Telefonica

10.30 – 11.00

COFFEE & NETWORKING

11.00 – 12.00

The personal internet opportunities in ENTERTAINMENT

How the interconnected world through mobile devices has reshaped how consumers buy and interact with TV, Media, Games, Movies and other entertainment content on all devices and in all walks of life
The session looks at:

• TV interaction services
• The rise of gaming on mobile
• The role of gaming in mobile marketing
• How mobile marks a turning point in monetizing digital print media
• How movies use mobile
• The money-making potential of other forms of entertainment content on these devices
• The latest technology and devices and what they can deliver
• CASE STUDIES FROM ACROSS EUROPE

11.00-11.15 PRESENTATION How print media uses mobile
Mark Challinor, Director of Mobile, The Telegraph Media Group

11.15-11.30CASE STUDY PRESENTATION Making Belgium’s RTL Interactive
Olivier Milcent, CMO, Momac

11.30 – 11.45 PRESENTATION The role of mobile social in sports
Mario Leo, General Manager, Result Consulting

12.00 - 13.00

The personal internet opportunities in ADVERTISING & MARKETING
Mobile is key to letting brands engage on a personal level with consumers – which offers the ultimate in advertising and marketing. But with such a personal way of communicating with consumers, comes great responsibility.
This session will look at:
• The opportunity for mobile advertising and marketing
• What types of ads work best with what devices
• In-app advertising
• Developing for an every growing array of devices
• What agencies and advertisers want
• Measuring the effectiveness of your mobile campaigns
• The dos and don’ts of mobile marketing
• CASE STUDIES FROM ACROSS EUROPE

12.00 – 12.15 PRESENTATIO What do ad agencies want from mobile?
James Hilton, Joint CEO, M&C Saatchi Mobile

12.15 – 12.30 PRESENTATION Innovative marketing campaigns from across Europe
Nick Marsh, Director Sales, EMEA, Mojiva

12.30 – 12.45 PRESENTATION Unlocking the power of in-app advertising and marketing
James Connelly, MD, Fetch Media

12.45- 13.00 Online marketing by 2020 – in the dawn of the app economy
Jörg Rensmann, General Manager, infoMantis GmbH

13.00 – 14.00

WORKING LUNCH
Personal Internet and its impact on app and mobile web development

Apps and m-web and their impact on the personal internet
The technology that makes mobile services work on any device – the apps, the m-websites and hybrid web-enabled apps – are key to making the personal internet work. We take a look at the latest developments and challenges therein:
• The latest in app design and user interface
• iOS, Droid and beyond – how important are the apps stores?
• Getting your app ‘on store’
• Do stores take too big a cut?
• M-web developments – will HTML5 really kill the app?
• Developing and apps and m-web strategy
• Building apps on a budget
• CASE STUDIES FROM ACROSS EUROPE

Sascha Langfus, Managing Director, Sevenval GmbH

14.00 – 14.30

AFTERNOON KEYNOTE What do Europe’s consumers want from Mobile?
An in depth look at what research among consumers reveals about their habits and how they see mobile and what it can give them
Scott Dodgson, Director - Research, Insight, Consulting, SKOPOS market insight

14.30 – 15.30

The personal internet opportunities in PAYMENTS

How mobile payments, NFC and online payments are reshaping how we use money, pay for things and what that means for operators, banks, service providers and retailers
This session will cover:

• What is mobile payments
• On bill payments and where best to use them
• New m-payment tools
• Mobile wallets
• NFC’s role
• Security issues
• CASE STUDIES FROM ACROSS EUROPE

14.30 – 14.45 PRESENTATION The NFC payment ecosystem and its possible business models
Uncovering the market for mobile payments across Europe
Klaus Jansen-Knor, Senior Vice President, CellPoint Mobile and Mobey Forum Business Workgroup Member

14.45-15.00 PRESENTATION The European Payments Map
Industry body AIME outlines how mobile payment is set to develop
Chris Newell, Founder and CEO, ImpulsePay and AIME Payforit Evangelist

15.00-15.15 PRESENTATION Letting the unbanked play
The personal internet isn’t just for those with cards and accounts – even those with cash can join in
Paul Coxhill, Marketing Director, Ukash

15.15- 15.30 PANEL Q&A

15.30 – 16.00

TEA & NETWORKING

16.00 – 17.00

The personal internet opportunities in RETAIL & COMMERCE
How mobile is reshaping the way we shop online, in shops, in malls and from each other

This session will cover:
• M-commerce – buying on mobile
• M-retail – buying from shops on mobile
• What retailers want from mobile
• What consumers want from mobile retail and commerce
• Loyalty
• Coupons and Vouchers
• Payments – from a retailers perspective
• CASE STUDIES FROM ACROSS EUROPE

16.00-16.15 PRESENTATION Value added services in, and outside, the NFC ecosystem, and how they impact retailer’s
Klaus Jansen-Knor, Senior Vice President, CellPoint Mobile and Mobey Forum Business Workgroup Member

16.15 – 16.30 PRESENTATION The new way to shop
How France’s Groupe Casino uses mobile to turn small spaces into big shops
Vincent Berge, CEO, ThinkandGoNFC

16.30 – 16.45 PRESENTATION The secret of mobile couponing and vouchering
How to use mobile coupons and vouchers to get people through the door
Russell Buckley, CMO, Eagle Eye Solutions

16.45-17.00 PRESENTATION The role of mobile social recommendation on retail
Name TBC, nToklo

17.00 – 18.00

Wrap up and Q&A followed by drinks